How it works

Sampl runs market research with 3,505 synthetic personas, each with distinct demographics, values, and reasoning patterns.

The personas

Real demographics

Generated from the General Social Survey — nationally representative data capturing real demographic distributions and attitudes.

Individual reasoning

Each persona reasons through your scenario based on their background. You see the thinking, not just a number.

Full agent architecture

Not just prompts — each persona is a full agent with their own identity file defining their worldview.

Use cases

Concept testing

Test messaging or product concepts across segments before committing to expensive production.

Audience segmentation

See how different demographics respond. Understand the reasoning, not just the averages.

Survey validation

Test survey questions before deploying to real panels. Find issues early.

Pricing

Pay per response. No subscriptions.

Try the demo